THEME OF this new edition
User Experience, the secret weapon for a successful app!
User Experience, also known as UX, is about putting the user in front, without forgetting there's a real person behind it, with needs, goals and feelings.
Those interesting factors have brought a lot of professionals into the UX field, concerned about addressing people's problems, but keeping in mind their own product success and business goals.
The solution to tackle this —or the "ideal app"— will keep all those factors into account while delivering an elegant, purposeful and easy to use experience that goes beyond the product itself.
Our speaker line-up is 100% women
Lea Schönfelder is a game designer at Ustwo Games, the interactive entertainment studio that created Monument Valley. Previously, she has worked at flaregames and has independently created art games that have been critically acclaimed and exhibited around the world. At Ustwo Games, Schönfelder helps to create elegant experiences that challenge the medium and bring joy and beauty to a wide audience.
(Enlight & Facetune)
Ayelet Batist is a creative leader and a UX consultant and mentor.
Combining her varied expertise in crafting digital products, from branding and strategic product design to coding and UX & UI design, she founded and has managed the creative team at Lightricks over the past 3.5 years, designing Appstore leading mobile apps like Enlight and Facetune. She is the founder of an events series that encourages designers and developers to assist NGOs with achieving amplified digital presence. Ayelet is passionate about Aesthetics, Human Cognition, and Digital Experiences, constantly searching for practices that combine all three.
User Research Manager
Heidi Tarkpea is a User Research Manager at LOVOO. She received her master’s degree from Chemnitz University of Technology in Media Communication where she focused on qualitative social research, media psychology, human-computer interaction, and design thinking. After working as an Influencer Marketing Manager for two years, she founded the UX research team at LOVOO. As User Researcher she is currently helping the product and engineering teams understand user needs and making empathy-based design decisions.
Elise's passion is building digital products that people love to use, making the best use of beautiful design and lean process. She runs a boutique UX agency whose goal is ensuring a user-centric focus for her clients’ products. She has built solutions for Philip Morris, Heathrow Airport, Al Jazeera, O2 and many more.
Managing Director, Europe
Marieke Flament is the Managing Director of Europe for Circle, a blockchain company breaking boundaries in the finance sector. With over 10 years of experience in consumer and tech, Marieke has led various businesses across Europe and Asia. Prior to joining Circle Marieke was Vice President of Europe, Middle East, and Africa at Hotels.com, overseeing a $2B+ business across 33 multi-lingual markets.
Co-founder & Head of Product
B-wom is a mobile app for women to take control of their health and improve their wellbeing. Marta is in charge of user research strategy, UX analysis, customer development, prototyping, and user testing with the aim to better understand behaviours and transform quantitative and qualitative insights into design solutions with a unique goal: great UX while discovering and learning with B-wom.
Nuria has witnessed the evolution of multimedia, from web/intranet design and implementation, DVD applications to mobile gaming. She has enjoyed several roles until she found the one that fulfils her passion and makes her a better professional: User Interface Designer at Social Point (Previous Play Creatividad, Digital 360, grupo Cromosoma)
Come early, seats are limited! Registration starts at 18.45!
Welcome by WiM co-founders
19.30 - 19.45
Keynote by Lea Schönfelder
19.45 - 20.00
Talk 1 - Ayelet Batist
20.05 - 20.15
Talk 2 - Heidi Tarkpea
20.20 - 20.30
20.30 - 21.00
Why is User Experience the secret weapon for a successful app?
What Our Players Mean to Us
In 2014, Ustwo Games published Monument Valley, a mobile game that Tim Schafer described as the most elegant game he had ever played. But how do you design elegance?
Lea Schönfelder joined Ustwo Games in mid 2016 and has been designing mechanics and levels for their latest project. In her talk, she will give insight in Ustwo Games' user-centred design approach. She will walk the audience through the process of designing a level, starting with prototyping an idea, touching on how to design visually functional versions of a level before user testing and iterating on it until it becomes "elegant". Schönfelder will talk about characteristic features of the design team at her company, for example how artists are put into lead positions of a project - a rarity in game development - or why Ustwo Games lays emphasis on providing players with enjoyment rather than challenge. She will illustrate her points with examples of Ustwo Games development.
Responding to cultural trends is key to creating great digital experiences.
In this talk, Ayelet addresses the role that Millennial culture has played in the evolution of photo apps. She shares her perspective on the relevance of cultural research to the creation of winning apps and services, and offers a practical approach for using such research in the product development cycle.
Understanding Love: UX Research for a Dating App
With over 60 million registered users, LOVOO is an app where people chat, flirt and perhaps even find their one true love. But what does it take to manage the complexity of human relationships while creating an amazing user experience? This talk covers the challenges the User Research Team had to overcome during the past year while establishing UX research at LOVOO and the learnings the team made along the way concerning research methods, stakeholder management, and creating user empathy among product teams.
Elise West, Marta Ros, Marieke Flament & Nuria Salarich
User experience is the current buzzword on everyone's lips, especially within the mobile arena, but it is much more than a flirtation with a new fad. UX experts now ensure companies, from startups through to enterprise, succeed, by putting their customers' needs first. We have the fortune to have three female experts within the fields of user experience for mobile products here to discuss their experiences, their passion for the role and their views on the tech and mobile industry. Specifically we will look at what this relatively new role really means to mobile products and services, and how being a woman effects their impact in differing industries.
Thanks to our four amazing sponsors for making this event possible
Leading media group
Schibsted Spain is the leading online classifieds and employment marketplace business in Spain. Our goal is to be the marketplace that improves peoples’ lives by offering opportunities through our brands: vibbo, InfoJobs, fotocasa, habitaclia, coches.net, motos.net y milanuncios.
The Leading Lifecycle Engagement Platform
Appboy helps brands understand their audience by seamlessly collecting data from any system into a single platform, then using that data to visualize and drive every user’s individual customer journey with automated, personalized, cross-device messaging supported by rich testing and predictive modeling, resulting in serious ROI and sustainable customer/brand relationships.
The first and foremost taxi app in the world
With over 10 million downloads and 100,000 taxi drivers, mytaxi is the leading e-hailing app in Europe, available in over 50 cities within 9 European countries. We provide the direct connection between passenger and driver. Our vision: Create everyday magic in city movement.
A Global insurer
Zurich is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, the company provides a wide range of general insurance and life insurance products and services. Zurich serves individuals, small businesses, and mid-sized and large companies, including multinational corporations, in more than 170 countries.
Discover the Excellence of Lindt
The pursuit of perfection in chocolate can only be successful when passion, art, and experience are combined with the craftsmanship of the Master Chocolatiers of LINDT. The dedication of the LINDT Chocolatier Masters, true artists in their field, is the result of more than 165 years of experience and knowledge to perfect every small phase of the chocolate-making process.
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